What this engagement focuses on
The work is not about adding analytics for its own sake. It is about making sure the
business can answer simple but important questions: which pages are moving people
forward, which CTAs are being used, where leads are coming from, and where the funnel
is leaking attention.
Typical collaboration
Most engagements include a short audit, a measurement plan, direct implementation,
and a QA pass against the primary conversion flow. The result should be a website and
lead system that is easier to trust, not a reporting layer full of vanity data.